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Dezerv uses AdSmash to make video ads. A full case study is coming soon.
Video ads for wealth management and financial services
Financial services brands have a hard creative job: explain something complex, build trust and stay clear of misleading claims, all in a few seconds of video. Dezerv is a wealth management brand that uses AdSmash to make video ads. This page covers how wealth and fintech brands use AI video ads. A full case study is coming soon.
Why financial brands use video
- Complex ideas need simple stories. Short explainer video can make a product easier to grasp than a page of text.
- Trust is the product. Tone, clarity and consistency all signal credibility.
- Audiences are specific. Different segments care about different goals, so one message rarely fits all.
- Review matters. Financial ads often need extra checks before they go live.
How wealth brands use AdSmash
- Educational storyboards. Turn a topic into a short, clear explainer.
- Pain-point narratives. Open on the question the audience is already asking.
- Consistent brand voice. Tone, colors and typography are saved once and reused.
- Language and captions. Voiceover, captions and language are configurable.
- Evidence-led iteration. Ad creative intelligence recognizes, dissects and improves on winning ads.
Review and compliance
Financial advertising is regulated, and rules differ by country. Disclosures, risk statements and claims need review by the people responsible for compliance at your organization. AdSmash does not provide legal or compliance advice. On the managed service, every ad goes through a human review before it ships, which can be one step in your own review process. Self-serve plans do not include human review.
Testing messages for lead generation
For lead-focused campaigns, test the message, not just the look:
- Educational hook vs. problem hook.
- Short explainer vs. longer walkthrough.
- Different audience segments with the same offer.
Producing 15 to 20 ready-to-test ads a week is doable, which supports a regular testing rhythm. See how many creatives you need to find a winner.
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Frequently asked questions
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.