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Flipkart uses AdSmash to make video ads. A full case study is coming soon.
Video ads for ecommerce marketplaces and retailers
Marketplaces advertise constantly: big sale events, category pushes, seasonal drops and individual products all need creative. Flipkart is a brand that uses AdSmash to make video ads. This page covers how marketplaces and large retailers use AI video ads. A full case study is coming soon.
Why ecommerce marketplaces and retailers use video ads
- Sales are calendar-driven. Festive and end-of-season events need fresh creative on a tight schedule.
- The range is huge. Categories and products compete for attention, so one ad rarely fits all.
- Audiences differ by region. Language, tone and offers change by city and market.
- Mobile first. Most shoppers see ads in short vertical video on their phone.
How ecommerce marketplaces and retailers use AdSmash
- Sale-event creative. One brief per event, several hooks and formats for each.
- Category pushes. Product-led videos for fashion, electronics, home and more.
- Regional variants. Language, voiceover and captions are configurable per video.
- Consistent look. Brand references are saved once and reused across generations.
- Evidence-led iteration. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Pick one event or category, write four hooks (price, product, occasion, urgency), render a video for each and run them with equal budget. Take the winner into more categories and regions. Making 15 to 20 ready-to-test ads a week is doable, which suits a rolling calendar. See how many creatives you need to find a winner.
What to watch
Keep offers and prices in your own review process; check every claim in the final video before it ships.
Related
Frequently asked questions
Can AdSmash make video ads for a marketplace with many categories?
Yes. Brand references are stored once and reused across generations, so ads for different categories and sale events can share one look.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.