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Coyu uses AdSmash to turn product collections into video ads. A full case study is coming soon.
Video ads for fashion and apparel brands
Fashion brands sell on look and feel, and motion shows both better than a flat image. Coyu is a fashion brand that uses AdSmash to turn product collections into vertical video ads. This page covers how fashion and apparel brands use AI video ads. A full case study is coming soon.
Why fashion brands turn to AI video
- Collections change fast. Drops and seasons mean new creative on a tight schedule.
- Shoots are expensive. Models, locations and stylists add up, and every new look needs more of them.
- Short-form video leads. Reels, Shorts and TikTok reward motion and personality.
- Consistency counts. A model's look, the fabric and the styling should read as one brand.
How fashion brands use AdSmash
- Start from the collection. Product and lookbook images become the input for video.
- Keep the look consistent. Brand references (products, likenesses, colors, typography, tone and characters) are saved once and reused across generations. You choose what to save.
- Make short vertical montages. Quick cuts of outfits, details and movement for Reels and Shorts.
- Try several hooks. "Get ready with me", outfit changes, styling tips and drop announcements.
- Learn from winners. Ad creative intelligence recognizes, dissects and improves on winning ads.
From lookbook to ads
A lookbook is a library of ideas. AI video lets a team test many of them quickly: one set of outfit images can become several short videos with different openings and music, each aimed at a different audience. Output settings such as aspect ratio, length, language, voiceover and captions are configurable.
Models, characters and likeness
Fashion work relies on consistent faces and bodies. Saved brand references can include likenesses and characters. Make sure you hold the right permissions for anyone whose likeness you use, and follow the platform's rules on synthetic media.
Fashion creative testing
Test one variable at a time: the opening, the outfit order or the length. Make 15 to 20 ready-to-test ads a week if your volume needs it, and keep the winners running. See how many creatives you need to find a winner.
Related
Frequently asked questions
Can AdSmash keep a fashion brand's look consistent?
Brand references such as products, likenesses, colors and typography are stored once and reused across generations.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.