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PlatinumRx uses AdSmash to make video ads. A full case study is coming soon.
Video ads for pharmacy and healthcare brands
Healthcare brands need ads that are clear, calm and trustworthy. PlatinumRx is a brand that uses AdSmash to make video ads. This page covers how pharmacy and healthcare brands use AI video ads. A full case study is coming soon.
Why pharmacy and healthcare brands use video ads
- Trust is the product. Tone and clarity matter more than hype.
- Rules apply. Health advertising is regulated and differs by country.
- Audiences are specific. Different conditions and needs call for different messages.
- Education sells. Short explainers help people understand an offer.
How pharmacy and healthcare brands use AdSmash
- Savings and service messages. Explain what the brand offers in a few clear seconds.
- Educational explainers. Turn a topic into a short, simple video.
- Consistent voice. Tone, colors and typography are saved once and reused.
- Language and captions. Voiceover, captions and language are configurable.
- Evidence-led iteration. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Test the message, not just the look: an educational hook against a savings hook, or a short explainer against a longer walkthrough, with the same audience. See how many creatives you need to find a winner.
What to watch
Healthcare claims and disclosures must be reviewed by the people responsible for compliance at your organization before ads ship. On the managed service, every ad goes through a human review before it ships; self-serve plans do not include it.
Related
Frequently asked questions
Can AdSmash be used for healthcare advertising?
AdSmash makes the video; claims, disclosures and regulatory review stay with your team. AdSmash does not provide legal or compliance advice.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.