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Orema uses AdSmash to make video ads. A full case study is coming soon.
Video ads for lifestyle and consumer brands
Lifestyle brands sell a feeling as much as a product, and video carries both. Orema is a brand that uses AdSmash to make video ads. This page covers how lifestyle and consumer brands use AI video ads. A full case study is coming soon.
Why consumer and lifestyle brands use video ads
- Look and feel are the product. Styling, color and mood need to stay consistent.
- Collections change. New drops need creative quickly.
- Short video leads. Reels, Shorts and TikTok reward motion.
- Teams are small. A few people carry brand, content and paid.
How consumer and lifestyle brands use AdSmash
- Collection videos. Turn product shots into short vertical montages.
- Mood and styling. Keep colors, typography and tone consistent with saved brand references.
- Hook variations. Try several openings for each drop.
- Format control. Aspect ratio, length, language, voiceover and captions are configurable.
- Learning loop. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Test one variable at a time: the opening, the order of products or the length. Make a few versions of each drop, run them against each other and keep what wins. See how many creatives you need to find a winner.
What to watch
Check that colors and materials look right in every render.
Related
Frequently asked questions
Does AdSmash keep a brand's look consistent across ads?
Brand references such as products, likenesses, colors and typography are stored once and reused across generations.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.