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Curaa uses AdSmash to make video ads. A full case study is coming soon.
Video ads for wellness and self-care brands
Wellness brands sell calm, simplicity and routine, and the ads should feel that way. Curaa is a brand that uses AdSmash to make video ads. This page covers how wellness and self-care brands use AI video ads. A full case study is coming soon.
Why wellness and self-care brands use video ads
- Feel matters. The ad has to look and sound as calm as the product promises.
- Routines sell. Showing a simple daily habit beats a feature list.
- Social-first. Short vertical video leads on Instagram and YouTube Shorts.
- Claims need care. Wellness language should stay modest and clear.
How wellness and self-care brands use AdSmash
- Routine videos. Morning and evening rituals shown in a few seconds.
- Ingredient and product stories. Start from product shots and a short brief.
- Soft, consistent styling. Colors, typography and tone are saved and reused.
- Voiceover and captions. Configurable per video.
- Learning loop. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Try a routine hook against a problem hook and a product close-up hook, with the same offer, and see which audience responds to which. See how many creatives you need to find a winner.
What to watch
Keep wellness and health claims modest and make sure they are accurate for your market.
Related
Frequently asked questions
Can AdSmash match a calm, minimal brand style?
Brand references such as colors, typography and tone are stored once and reused across generations.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.