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Inera uses AdSmash to make video ads. A full case study is coming soon.
Video ads for consumer brands
Consumer brands compete on look, message and speed. Inera is a brand that uses AdSmash to make video ads. This page covers how consumer and D2C brands use AI video ads to turn product shots into creative they can test. A full case study is coming soon.
Why consumer brands use video ads
- Creative wears out. Audiences tire of the same ad, so brands need a steady supply of new ones.
- Shoots are costly. Models, locations and editors add up with every new idea.
- Speed matters. Launches and seasonal moments are short.
- Consistency counts. Products, colors and tone should read as one brand across every ad.
How consumer brands use AdSmash
- Hook tests. Several openings for the same offer.
- Product-led videos. Start from product shots and a short brief.
- Launch creative. Video ready on launch day.
- Saved brand context. Products, colors, typography, tone, characters and hooks are stored once and reused.
- Learning from winners. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Take one product and one offer, write three or four hooks, render a video for each and compare results. Keep the winning hook and vary the format or length next. See how many creatives you need to find a winner.
What to watch
Review how each product looks in every render before it ships.
Related
Frequently asked questions
Can a small consumer brand use AdSmash without a video team?
Yes. Self-serve plans let a small team write a brief, render video and review it themselves, starting on the Free plan with $1 worth of trial credits.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.