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Domino's India uses AdSmash to make video ads. A full case study is coming soon.
Video ads for food delivery and quick-service restaurants
Food delivery and quick-service restaurant (QSR) brands advertise constantly: new menu items, limited-time offers, meal deals and occasion-led campaigns all compete for attention on Meta, Instagram Reels, YouTube Shorts and TikTok. Domino's India is one of the brands that uses AdSmash to make video ads for its menu and offers.
This page describes the kind of work food and delivery brands do with AI video ads. A full case study is coming soon.
Why QSR brands need a lot of video creative
- Offers change often. Deals, bundles and new items need new ads quickly.
- Occasions drive orders. Late-night cravings, game nights, celebrations and weekday lunches each call for a different message.
- Appetite appeal matters. Food ads need to look good, with texture and detail that make people hungry.
- Local relevance helps. Language, tone and offers differ by city and region.
How food brands use AdSmash
- Occasion-based hooks. Write one brief per occasion and render several openings for each.
- Offer-led creative. Turn a new deal into a set of ads in a short time.
- Format variety. Vertical for Reels and Shorts, square and feed formats for other placements; aspect ratio, length, language, voiceover and captions are configurable.
- Brand consistency. Brand references are saved once and reused, so menu items, colors and tone stay consistent across ads.
- Creative intelligence. Ad creative intelligence recognizes, dissects and improves on winning ads to guide the next round.
Testing creative for delivery campaigns
The aim is to find which message makes people order. A simple approach:
- Pick one offer.
- Write four hooks: occasion, craving, price and convenience.
- Render a video for each.
- Run them with equal budget and compare.
- Take the winner into more occasions and cities.
Making 15 to 20 ready-to-test ads a week is doable, which supports this kind of rolling test. See how many creatives you need to find a winner.
AI video for food: what to watch
Food is hard to render. Review output carefully for how the product looks, and keep a human in the loop for hero creative. On the managed service, every ad goes through a human review before it ships.
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Frequently asked questions
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.