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ClickPost

How a logistics software company uses AdSmash to make video ads that explain shipping and delivery tools.

Arush SharmaAI ad creative platform
On this page
  1. Video ads for logistics and B2B software companies
  2. Why logistics and B2B software companies use video ads
  3. How logistics and B2B software companies use AdSmash
  4. Testing creative
  5. What to watch
  6. Related
  7. Frequently asked questions
Quick answer

ClickPost uses AdSmash to make video ads. A full case study is coming soon.

Video ads for logistics and B2B software companies

B2B ads still have to earn attention in a feed. ClickPost is a brand that uses AdSmash to make video ads. This page covers how logistics and B2B software companies use AI video ads. A full case study is coming soon.

An aerial view of a logistics center
Scale and movement make a clear visual for B2B.

Why logistics and B2B software companies use video ads

  • Complex products. Shipping and delivery tools have many moving parts.
  • Buyers are busy. Operations and ecommerce teams want the point quickly.
  • Proof matters. Clear use cases beat slogans.
  • Long cycles. Several touchpoints are needed before a sale.

How logistics and B2B software companies use AdSmash

  1. One use case per ad. Tracking, returns, delivery promises, each in a few seconds.
  2. Role-based messages. Different hooks for operations, ecommerce and customer experience teams.
  3. Retargeting creative. Short follow-ups for people who already visited.
  4. Languages and captions. Configurable per video.
  5. Learning loop. Ad creative intelligence recognizes, dissects and improves on winning ads.
B2B tipName the role you are talking to in the first line: operations, ecommerce, customer experience.

Testing creative

Write one hook per role, render each and see which role responds. Keep the winner and test it against a second use case. See how many creatives you need to find a winner.

Hands holding a package marked contactless delivery
Delivery experience is the story for logistics software.

What to watch

Do not overstate performance claims about delivery or logistics outcomes; use figures you can support.

Frequently asked questions

Can AdSmash make video ads for B2B audiences?

Yes. You write a brief for the audience and the platform, and AdSmash renders video from it. B2B teams often start with one use case per ad.

Which brands use AdSmash?

Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.

Is there a full case study?

Full case studies are coming soon.

How can my team start?

Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.

Written by
Arush Sharma

Writes about AI ad creative, creative testing and paid social at AdSmash.

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