On this page
Dubverse uses AdSmash to make video ads. A full case study is coming soon.
Video ads for software and media-tech companies
Software ads have to explain something invisible in a few seconds. Dubverse is a brand that uses AdSmash to make video ads. This page covers how software and media-tech companies use AI video ads. A full case study is coming soon.
Why software and media-tech companies use video ads
- The product is abstract. Video can show what it does faster than text.
- Audiences are niche. Creators, studios and media teams respond to different messages.
- Features change. New releases need new creative.
- Many languages. Language and captions matter for global audiences.
How software and media-tech companies use AdSmash
- Use-case videos. One scenario per ad, shown in a few seconds.
- Feature launches. Quick creative for each release.
- Audience variants. Different hooks for creators, studios and marketers.
- Languages and captions. Configurable per video.
- Learning loop. Ad creative intelligence recognizes, dissects and improves on winning ads.
Testing creative
Write one hook per audience (creators, agencies, media teams), render each and see which segment responds. Keep the winner and vary the use case. See how many creatives you need to find a winner.
What to watch
Show the product honestly; avoid implying features you do not offer.
Related
Frequently asked questions
Can AdSmash make video ads for a software product?
Yes. You describe the product and the audience in a brief and AdSmash renders video from it. You can reuse brand references across every ad.
Which brands use AdSmash?
Brands that use AdSmash include Domino's India, Orema, Inera, Dezerv and Flipkart. The list changes over time.
Is there a full case study?
Full case studies are coming soon.
How can my team start?
Start on the Free plan, which includes $1 worth of trial credits, or book a call about the managed service.
Related reading
Writes about AI ad creative, creative testing and paid social at AdSmash.